Thursday, February 27, 2014

Benefits Of PPC Marketing

PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign.

First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready. There is no set limit on the amount that you are able to spend

PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully.

PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site. You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines.

Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you.

There is also testing potential that is available with your PPC marketing campaign. If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run. The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not.

A final benefit of PPC marketing is that you are able to see instant results. A very well planned and researched PPC campaign can show you instant results.

As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs.

Natalie Braverman is the Owner of http://onlinewealth101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Detox My PC -> http://www.onlinewealth101.com/?rd=aw2pj0k2

Saturday, February 15, 2014

Developing And Profiting From Your Golden House E-Mail List


Do you own a business with walk-in traffic? Then you're sitting on a gold mine
of mammoth proportions. All you have to do is gather customer names and email
addresses... then get organized so you can contact -- and profit from -- your
hot list on a regular basis.

1) Start collecting customer data at once

As I have pointed out for years, "the list is the business...and the business
is the list." Start building this all-important list TODAY.

Make it a point to ask ALL your customers for name, address, phone and e-mail
address. If you have employees, make sure they realize the importance of the
list. Show them how to request this information from all customers, thus:

"Mr. Smith, would you like to receive e-mails from us with tremendous discount
offers? Just fill out this brief form or give me your card with e-mail address."

Add this information to your list at the end of every day. Be consistent!

2) Start brainstorming hot offers today.

For your special "alert" list to work, you must present scintillating offers.
Start collecting them now.

Open a computer file and enter all your sales offers, always concentrating on
what made money. Squeezing the most dollars from your list is a direct function
of making offers that get your customers to stop in their tracks and head your
way!

Don't hesitate to "swipe" offers from other media sources. Your offer need not
be original to you. It just has to pull.

3) Develop a format.

Start with the subject line. It should read something like this: ANOTHER great
offer from (your name). Expires 5 p.m. today... so don't delay!"

Then entice!

"Just in... the most delicious golden pears you've ever tasted. Prepare to
pamper yourself... but act NOW. We only have a few! Drop by now.. and indulge
yourself!"

4) Unless you ship as part of your current business routine, make sure
recipients understand this is an in-store offer only.

You have twin goals here: first, you do NOT want to increase your work load by
starting a shipping department; second, you want to increase your in-store
traffic and resulting sales that come when customers drop in.

5) E-mail your offer at a regular time

Your goal, remember, is to increase in-store traffic and sales. Thus, e-mail
your bulletin about 1 hour before you're open. That way you'll have customers
at the door right away... just what you want.

6) E-mail your list at least once a week.

E-mailing regularly is key to your success. Select a day for your e-mail
special offer and adhere to it religiously.

But don't hesitate to e-mail two or even three times a week if you are
announcing great offers and value. Value and great offers determine how often
you should contact your list. Customers will be glad you contacted them... if
the value warrants.

7) Track the offers that work... and the ones that don't.

Over time you'll develop a cornucopia of proven money-makers which you can
profit from while merely copying, pasting and updating. In short fast, easy
money, just the kind you like!

7) Have fun with your list -- and your customers

Business is about relationships. About knowing  your customers and them knowing
you. Use your "alert" list to do both.

Have in-house drawings... and announce the winners.

Compliment a customer on a stunning outfit... or a stunning smile.

Share a joke, a quip, a thoughtful line.

It's your personal messenger... have fun with it while you're making sale after
sale.

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., www.worldprofit.com where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! http://www.onlinewealth101.com/?rd=mf3RWaX4 Republished with author's permission by Natalie Braverman http://onlinewealth101.com